Wig Maker’s Social Media Success Fuels New Business

When Darnell Wold launched his Instagram account “@HairHeGoes” two years ago, he never dreamed he’d surpass 225,000 followers. The self-taught wig maker used social media to showcase his custom-made wigs and quickly gained worldwide fame.

Wold is now gearing up to launch a new line of wigs and hair extensions called Powder Room D. His wigs and extensions feature innovative coloring techniques and are inspired by trends that can’t be found at local wig stores.

Wold strives to make his wigs as natural as possible, crafting them with the purest virgin human hair of all lengths and textures. His wigs are suitable for all ages and genders as well as for cosplayers, drag queens, medical patients, transgender individuals who are transitioning, women dealing with hair loss from Alopecia, cancer other illnesses and more. He has had both celebrity clients as well as everyday clients who like the option of changing their hair without commitment or upkeep.

Through the Powder Room D online store to be launched this May, Wold will offer wigs of all price levels, from high-end, high-fashion wigs to affordably-priced wigs made with heat-safe, synthetic hair.

A history in the beauty industry

Wold has worked in the beauty industry for more than 11 years. His educational foundation in beauty began at the Aveda Institute in Manhattan, where he learned to perfect his technique in cutting, coloring, styling, skin care and cosmetics. He later received advanced training with some of the industry’s leading professionals, including Ted Gibson, Nick Arrojo, Ruth Roche and many others. He later worked as a multicultural hair stylist for Aveda before venturing on his own as a freelance hairstylist. He has styled hair for several fashion week events and photo shoots and established himself as a top-selling makeup artist and skin care specialist for some of the beauty industry’s Fortune 500 companies, including Clinique, Sephora and Estee Lauder.

He came upon the wig business by accident, while attending college full-time for social work. Looking for a new hobby, Wold purchased a pound of virgin human hair from India and a few basic wig-making tools and without any formal training created his first wig.

“It came out beautifully,” Wold said. “I custom colored the wig with a beautiful balayage ombre and a fabulous cut and style to match.”

Achieving social media fame

Wold posted a picture of his creation on his Instagram account with some wig-related hashtags and began garnering interest in his work.

“Before you know it, I had women from all around the world asking to place an order,” he said.

Two years later, Wold is preparing to launch Powder Room D after spending time perfecting his craft and after selling more than 1,000 wigs to women around the world.
“My life and career have completely changed because of social media,” he said.


Learn more about Wold’s work at http://www.PowderRoomD.com. Follow Wold on Facebook at https://www.facebook.com/HairHeGoes and Twitter and Instagram at @HairHeGoes.