REF for Men

REF for Men

REF for Men

The ‘IKEA of haircare’; REF answers consumer demands with a new range of professional haircare from Sweden hitting salon shelves across the UK this summer.

So what makes REF special, and why should it appear in your salon?

Key Ingredients

Tamanu Oil is a vital component in REF products, thanks to its’ natural ability to improve firmness and smoothness. This aromatic nut oil, originally from the South Pacific, ensures damaged scalps are healed and hair remains healthy.

Silk Proteins are an integral ingredient in many REF products. The structural protein found in silk, discovered to strengthen and restore hair back to health, improves elasticity and coats hair to prevent splitting. As a result hair becomes stronger, shinier and easier to manage.

Choose the Right Product, easily.

Each product is assesed on four key criteria, Hold, Shine, Volume and Care on a scale of 0-5.

The salon formula range is designed to help consumers and haircare professionals identify the most suitable products for their hair type in a reliable but simple way.

As the men’s market is booming and men are now taking their looks seriously, it’s a great idea to tailor some products in your salon for men and men’s needs. REF for Men are masculine formulas and contain a masculine scent.

Product shot for REF for Men

Rich Essential Formulas

REF for Men product details

REF Hair and Body Wash RRP £7.95

Formulated to meet the demands of male consumers looking for convenience as well as quality, the 2-in-1 shampoo and body wash is perfect for men on the go. The modern, masculine scent reflects the up to date ethos of the REF brand, creating products that are both aesthetically pleasing and able to perform to a high level.

 REF Deep Cleansing Shampoo 413 RRP £7.95

Created to provide a hard working shampoo for men who want to remove all styling products, chemicals, minerals and any excess oil from hair and scalp, the shampoo creates a rich lather that will ensure a deep clean.

REF Anti-Dandruff Shampoo 523 RRP £7.95

The refreshing shampoo is specifically designed with a formula to tackle dandruff. Containing the REF hero ingredient, Tamanu Oil, it also contains Piroctone Olamine, the ingredient known for effectively counteracting dandruff. Recommended for use twice a week, hair will feel visibly cleaner and healthier, as the soothing formula eradicates dandruff.

Dry Wax for Men 504 RRP £9.95

For the ultimate hold, REF Dry Wax is ideal for men who demand long-lasting hold without the appearance of a wet-look product. Best for short hair, the dry consistency fibre wax creates definition, providing a firm hold without adding any unnecessary moisture to hair.

 Matte Cream for Men 403 RRP £9.95

A softer consistency, the Matte Cream is more pliable than other REF styling products, the Cream is ideal for those who prefer to work a look with more flexibility, without compromising on hold. The weightless support ensures hair will not appear shiny from hair product and the Matte Cream smoothes cuticles while it works.

Clay for Men 503 RRP £9.95

For those who want to use a dry, matte product without venturing into wax territory, the clay is a great half-way-house. Rub the product vigorously in hands before applying to hair and the clay will create an earthy, textured look. Ensuring hairstyles are held all day long, the REF Clay is a reliable product for everyday use offering consumers a product that can create a variety of hairstyles.

Products available in Salon’s nationwide and online at www.hairtec.com

Visit www.referencehaircare.com for more information.

  • Tamanu Oil is a vital component in REF products, thanks to its’ natural ability to improve firmness and smoothness. This aromatic nut oil, originally from the South Pacific, ensures damaged scalps are healed and hair remains healthy.