There’s something for everyone at London Collections: Men, the capital’s biggest biannual showcase which platforms the extraordinary breadth of menswear. Sassoon were once again thrilled to support prestigious brands, YMC and Xander Zhou.
YMC | Saturday, 10th January
Inspiration: The AW15 collection stays true to the brands ethos and offers a melange of sportswear, workwear and 90’s minimalism infused with an 80s NYC No-Wave attitude.
The Look: Refined yet effortlessly polished boys with natural textures through the hair were back again this season.
How: “We wanted the hair to exude the feeling of effortless styling but with an emphasis on a luxurious look to complement the feel of the collection. Relaxed textures with a polished finish provide the ultimate style for the modern gentleman. The hair was dressed into soft textures with natural movement using Sassoon Professional Halo Hydrate and Sebastian Drynamic,” says Bruce Masefield, Sassoon Team Leader.
Hero products: Sassoon Professional Halo Hydrate, Sebastian Drynamic
XANDER ZHOU | Monday, 12th January
Inspiration: Drawing inspiration from the Wild West and the plots of experimental films, Xander Zhou creates detailed pieces with clean lines, sharp cuts and an expert use of colour and textures to unfold a collection that is not simple but yet wearable.
The Look: Farrah Fawcett inspired flicks, soft ruffled and matt textures away from the face and broken partings create the look for Xander’s elegant and imaginative cowboys.
How: Spray a volumising mist on your roots, and then blow-dry your hair forward with your fingers until it is completely dry. Using a round brush or tong, smooth the hair in multiple directions and finish with a light hairspray. “We wanted to continue a feeling of rugged ‘n’ ready toughness which complemented the designers love for ‘Wild’ characters,” says Bruce Masefield, Sassoon Team Leader.
Hero products: Sassoon Professional Halo Hydrate, Sassoon Professional, Edit Hold and Sebastian Drynamic
Photo Credit: Rachel Oates