The Grooming Room: Women’s Edit over London Fashion Week is pleased to announce Metro as its official media partner. Taking over private members’ space, Century Club, the Grooming Room: Women’s Edit will offer press, buyers, celebrities and VIPs a secluded hub in which to relax and unwind in between shows.
Treatments will include hair cutting and styling, facial treatments, mini makeovers and manicures, and a gifting suite for celebrity guests.
Metro is the UK’s leading urban media brand, helping its consumers get more from city life. Launched in 1999 as a concise read for Urbanites on the commute, it contains bite-sized news, entertainment and features. Distributing 1.3m copies across 50 UK cities and read by 3.3m readers, Metro appeals to a young, affluent and aspirational audience. Over 2.2million women read its Trends section every month and 83% of them don’t feel another title covers fashion and beauty better. Metro also offers an exceptional suite of digital editions, including phone editions for iOS and Android and an award-winning tablet edition.
The Slice is Metro’s new weekly email which delivers news on the latest events and openings, to the coolest places to eat and drink. The Slice will offer its 83,000-strong subscriber base the exclusive opportunity to attend the invitation-only Grooming Room: Women’s Edit at London Fashion Week.
The Grooming Room: Women’s Edit will be open on the 20th through to the 22nd of February with a launch party on the 19th.
For more information about the event, please contact: [email protected].