Top 10 beauty trends this decade

The British Association of Beauty Therapists and Cosmetology (BABTAC) surveyed almost 3,000 women to create this top 10 list of beauty trends of the last 10 years. From bold lips to winged eyeliner, can you guess what style came top?

By US Embassy London [Public domain], via Wikimedia Commons

Cara Delevingne

Heavy eyebrows, made popular by top model Cara Delevingne, was voted in at number one, with 67% of respondents naming this as their top trend.

Top 10 Beauty Trends 1995-2015

1. Heavy eyebrows – 67%
2. Contouring – 63%
3. Dark ‘Berry’ Lips – 51%
4. Pin-up red lips – 48%
5. Smoky eyes – 47%
6. Winged eyeliner – 41%
7. Glossy lips – 39%
8. Nude lips – 24%
9. Pencilled beauty spots – 16%
10. Natural look – 15%

Emma Roberts, Marketing Executive at BABTAC, commented, “The more glamorous trends certainly came out on top, as per the bold brows, contouring and sultry berry lips. Celebrities like Kim Kardashian and her younger sister Kendall Jenner are definitely very influential on the UK beauty scene right now.”

Glossy Lips

Glossy Lips came in at No.7

59% of the women in the survey said they watched online tutorials on websites such as YouTube to improve their skills and learn new make-up tricks. Why not check out our Video section too?


Image By US Embassy London [Public domain], via Wikimedia Commons