Now in its third year the American Crew FACE OFF competition has already established itself as one of the most hotly anticipated events in the hairdressing calendar. Showcasing the latest fashion styles for men and recognising some of the industry’s most talented and up-and-coming stylists, this national men’s black and white photographic and grooming competition has been designed to put the UK’s best stylists in the spotlight.
Open to all
It’s easy to enter and accessible to all salons – you don’t have to be an American Crew stockist to enter. American Crew brand manager Mark Shorrock says “We’re looking for a blend of modern hair looks with a simple yet progressive, fashion-focused edge. Models, photography and the overall look should reflect the man of today without losing sight of the timeless character that is undeniably American Crew”
The prizes include an all-expenses-paid trip to LA for the three winners to do a photo-shoot with American Crew founder and top photographer David Raccuglia. With editorial support from HJ and HJ MEN and promotional support from leading consumer magazine Men’s Health, FACE OFF is also the focus of a high profile media campaign and the 20 finalists and three winners can look forward to capitalising on some excellent business-building and PR opportunities.
Diana Carson from Rainbow Room International in Uddingston, one of this year’s winners, describes the difference this award has made to her and to the salon. She says: “Winning FACE OFF was a great personal achievement but the rewards have had a greater long-term effect, which I’m sure will continue. We promoted my win with coverage in the local press, window displays and signage in the salon. This has led to an increase in the number of male clients making appointments and personally requesting me as their stylist.
An application form with full details can be downloaded from: www.theiconconsultancy.co.uk
- Launch: May 2011
- Closing date: 30 September 2011
- Finalists announced: mid-November
- Winners announced: February 2012
- Winners trip to LA: May 2012 (approx)
Last Years Winners
More images of last years winning entries