Professional hair care brand, milk_shake is raising funds this October for Breast Cancer Campaign, the UK’s largest independent charity dedicated to breast cancer research.
To help fundraise for this cause, milk_shake bestseller Incredible Milk leave-in conditioner (usually £13.39) has had a pink makeover, and will be selling at a special price of £9.99 with £1.00 from every bottle sold going to the Breast Cancer Campaign charity.
“The Breast Cancer Care charity is a cause close to our hearts, it¹s a
disease that affects so many people¹s lives. That¹s why we wanted to give
one of our products a pink makeover and donate 10% of the profits to the
Breast Cancer Care charity, and to Breast Cancer Ireland from our Irish
salons. As well as selling the products, our salons can buy a great value
fundraising kit containing half price bleach and Direct Colour Fuchsia (plus
free pink balloons, shelf talker, poster, money box, and displays) so that
staff (and clients!) can create a full head, a few slices or pink ends on
their hair. We¹ll be supporting this with a dedication campaign on Twitter
with the hashtag #GoPink4U which will invite everyone to post a picture of
their pink hair and dedicate it to someone special in their lives who has
been affected by breast cancer. We¹ll have a donation number from the
charity which we¹ll post on the @milkshakehair Twitter feed, and as a thank
you to our salons, we¹re giving away a £300 party night voucher for the best
fundraising salon, plus two runners up prizes of a bottle of pink
champagne.” says Xavier Berrell, Director, milk_shake
Incredible Milk 12 Effects Leave-in Treatment is the perfect multi-tasker – an intense spray mask treatment for all hair types that has 12 hair transforming properties including repairing, frizz control, preventing split ends, heat protection, maintaining lasting style, detangling, shine, adding body and volume, making hair easier to straighten, protecting and maintaining colour and smoothing… All in one bottle!