Gustav Fouche introduces the 3D Dry Cut

The 3D Dry Cut™️ by Gustav Fouche, is a precise approach to cutting hair in its natural 3-Dimensional state. The client sees the shape evolving as the hairdresser sculpts organically.

Imagine your hair doing what it’s supposed to. Moving effortlessly and falling back into shape. Day in day out. Whether you swing your long hair around your shoulders or body or run your hands through a shorter cut. Easy to style, it helps you feel lighter, freer and younger. It’s effortlessly part of you rather than something sitting on top of your head or clinging lankly around your shoulders.

Cast your thoughts back to your last haircut; it‘s most likely that your hair was cut wet. If you think about it, isn’t that odd?

The couturier doesn’t dunk the fabric in water before draping it over you to decide the line and fall. The topiarist doesn’t flat pack the hedge before creating a shape.

But most hairdressers cut hair flat and wet because it’s quicker, simpler and requires infinitely less skill and effort from them.
Wet cutting eliminates nature’s variables, shortcuts the process and limits the client’s hairstyle choices. The client ends up with an identikit hairstyle which ignores their unique features or hair type. Today, almost all salons and hairstylists follow the wet-cut technique derived from the 1960s Bob revolution.

But these high street wet cut systems don’t work well beyond a few limited hairstyles. Passable as they may be, not everyone wants someone else’s replica haircut.

As a defence, hairdressers have educated most people to think they have bad hair. But it’s not true. It’s their limited wet-cutting methods that so often leave dissatisfied clients struggling with their hair at home and it’s not fair. At Gustav Fouche, our average client has been with us 7 years, hundreds for over 30 years! This loyalty is fundamentally due to our unique cutting method, The 3D Dry Cut™️ which allows for a bespoke cut for each individual that sits in our chairs.

The 3D Dry Cut™️ by Gustav Fouche, is a precise approach to cutting hair in its natural 3-Dimensional state. The client sees the shape evolving as the hairdresser sculpts organically.


• Sculpted dry so you see the shape evolve
• Personalised to your unique features and hair type so looks way better
• Structurally well balanced so is easy to manage and falls back into place naturally
• Precisely refined so hair cut lasts much longer

Hair is first washed and conditioned and then expertly diffuse dried. How it moves and falls naturally around the face can then be clearly assessed. The hair is divided into the 3D pattern for cutting to create a precise and totally personalised style; looks that are totally unique to each individual client, that work with the nature of the hair to look its best, as easily as possible, for as long as possible.

The method is taken from observations by American engineer architect Richard Buckminster Fuller, a prolific inventor of the 20th century. He named and identified the geodesic dome as a guide to structurally divide a curved surface. This also relates to the area of the human skull covered in hair! We can also see this diamond pattern in curved architecture such as the Gherkin and the Epcot Centre.

Gustav Fouche
Gustav Fouche

The Gustav Fouche 3D Dry Cut™️ method and Precision Styling™️ are a result of decades of obsessive refinement. Epitomising precision, effortless style and perfection, it’s built on a deep understanding of the simple eternal truths of nature and three generations of couture hairdressing. Sassoon brought precision to cutting hair with his 1960s Bobs. Leonard of Mayfair sought fluid individuality. The Gustav Fouche 3D Dry Cut™️ brings absolute precision and unique personalisation together in a revolutionary method.

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This method is taught in the Academy of the Gustav Fouche salon, and, along with an exceptional teaching programme.

Gustav Fouche, 82 Westbourne Grove, Notting Hill, London, W2 5RT


Gustav Fouche will launch his own natural product range during Q4 2022.  A collection of lightweight shampoos, conditioners and treatments to cleanse and strengthen hair. Products are all free from silicone, sulphates and paraben. They are vegan and cruelty free and are made sustainably in the UK.

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